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January 28, 20265 min read
OTIF Isn’t a KPI, It’s a System
Improving OTIF requires coordinated changes across planning, execution, data quality, and service recovery workflows.
OTIFKPIExecution
OTIF is usually treated like a scoreboard. In practice, it behaves like a systems metric that aggregates planning quality, master data health, transport reliability, warehouse execution, and customer promise logic.
Teams stall when OTIF ownership is unclear. Break the measure into controllable drivers and assign each to a function with shared review cadence.
A strong OTIF improvement program combines a common definition, event visibility, root-cause coding discipline, and escalation rules.
When OTIF is managed as a system, performance becomes easier to predict and recovery becomes faster.